If you have ever added an item to your digital shopping trolley, only to be welcomed by a sudden wave of buyers-guilt, you can now stress a little less, thanks to AirRobe.
The Melbourne born marketplace is Australia’s newest re-commerce platform in which users are able to Rent, Re-sell and Recycle their items all in one spot. (Talk about convenient)
Since launching in 2019, the new fashion masketplace has made it inherently clear that when it comes to sustainability and the green tick of approval, the fashion industry is, by all means, earning no brownie points. Responsible for 10% of global carbon emissions and 90 million tonnes of landfill waste, fashion ranks second when it comes to the world’s most polluting industries.
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With a recorded four out of five donated garments ending up in landfills, the fashion industry is by no means even close to reducing the sectors broader environmental impact.
AirRobe founder and CEO, Hannon Comazzetto believes the answer to such issues lies in our ability to join forces and work together. “The solution is simple, with one platform the fashion industry, designers, and shoppers can work together as a community to create a new economy” Hannon explains.
Choosing to be part of the solution rather than the problem, AirRobe’s sustainable approach to re-selling, renting and recycling resulted in the marketplace launching with great success in October of 2019. Now partnering with renowned e-retailer THE ICONIC, AirRobe users now have the option to rent or re-sell garments that they have purchased via THE ICONIC.
Once deemed old, not-trendy and even a little tacky, pre-loved clothing has had a dramatic facelift since entering the fashion scene in the 1980s.
Now celebrated, searched for and often sold out, second-hand clothing has grown to be more in demand now, than perhaps ever before.
At the moment, we are inundated with sustainable shopping solutions and more aware of the fashion industry’s environmental impact, consumers of today are consciously more in touch, with what and how they are purchasing. The younger generations are demanding brands to be more transparent whereas the older generations, well they have been telling us to reduce, re-use and recycle right from the very start.
In fact, the Waste & Resources Action Programme (WRAP) reports, that if we extend the life of our clothes by an extra 6-months of active use, we would reduce carbon, water and waste footprints by around 13-20%.
So there it is, solid evidence to suggest that with a little determination and a lot of effort, we self-confessed shopaholics can create and contribute to a more circular economy.
How does AirRobe work exactly?
In order to shop, rent and re-sell with AirRobe, future users will need to start by creating a free account. Yes, signing up is free, and will only take roughly 5-10 minutes.
Once you have created your account, you are ready to shop, re-sell and rent with both AirRobe and its supporting partner’s. After joining, you are free to browse the marketplaces selection of pre-loved clothing and accessories, stopping to click “buy” or “rent” on your most favourite pieces.
Whether you are shopping on AirRobe or through its newest partner, THE ICONIC, start by simply clicking ‘ADD TO AIRROBE’ at the checkout.
From here, your items, including product details and images, will be instantly directed and added to your current AirRobe account. Once items are stored on your account, you are free to re-sell or rent garments whenever you wish.
What brands can I expect to find on AirRobe?
From international to home grown, AirRobe features a variety of brands, including renowned household favourites such as Celine, Chloe, Camilla, Acne Studios and Zimmermann.
The AirRobe marketplace also includes a brand directory, in which users can directly search and select their favourite brands to shop.
What are some cool additional features, I may not know of?
Presenting an impressive collection of pre-loved clothing, jewellery, shoes and handbags, AirRobe users are provided with the option to filter through stock based on their preferred size, product condition, price and occasion.
AirRobe users are also able to easily track the carbon emissions saved and money earned within their account. And may you encounter any issues or just have a general query, their 24/7 Customer Service team are available to be contacted for support at anytime.
To join AirRobe and the future of a more circular economy visit here
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