A Clean Beauty Routine that Goes Beyond Naturopathy

Let’s be clear if you could choose between trying a skincare routine that approaches you with aggressive marketing tactics and praying it will be the holy grail for your skin, but then you dive deeper and realise that the ingredient list goes a long way between what they preach and deliver and another brand that exposes itself with honesty and transparency not only on their ingredient list but also in their values and mission with a common goal, to be skincare in a class of is own, that’s GENUS Skincare.

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I’m sure most of you have fallen into this trap, choosing with your eyes could lead to unintended results, but this won’t be the case with GENUS, a luxurious premium range that’s good to your skin and looks lovely on your beauty cupboard too, who said we cannot have it all?

GENUS is made to be completely skin-friendly which is why there are no fragrances or essential oils in any of the products. As you might be aware synthetic fragrances can be highly irritating to the skin, and are completely unnecessary. Essential oils contain many compounds that are declared allergens, as well as other potent ingredients that are photo-reactive and cause hyperpigmentation. 

This is my life’s work, and it’s time to put all my experience and knowledge into something remarkable. I knew I could really help people with their skin. I know the skin and what it needs to be healthy.

Selina Mithen, GENUS Founder

And when you put your passion into paper there’s just one thing left to do, speak up and spread the word but if you can create your own product that’s a massive plus of trust, at least for me.

I personally work on the formulas myself. Every ingredient is carefully researched and based on scientific evidence.

Selina Mithen, GENUS Founder

I really see myself on the customer persona of the brand and I have no doubt most of you will be too, who doesn’t appreciate quality and luxury aesthetics, here? Or love to have packaging they can proudly display and feel a little indulgent with? With Selina’s permission, I’m going to coin a concept that sums it all up in just a word: SKINTELLECTUAL (Those who love to know the facts behind a skincare label, wants all the “free-from” claims but doesn’t see that’s enough for their savvy minds. They always look for high-performance skincare where transparency and honesty on the ingredients label are a total must)

At CF we are firm believers and defenders of clean beauty and as that most of the products showcased on our pages follow strict research where not only aesthetics is what matters. That’s one of the reasons why after road testing GENUS we can proudly say this range is a KEEPER, something not easy to say when greenwashing is at its peak, there’s a lot to work out on the Clean Beauty journey but we love seeing small and local brands doing their bit to teach customers on what’s really this about. 

And as you might notice at GENUS they don’t like to choose between options when they can have it all, Sustainable and Clean are two concepts that might lead to misunderstandings but with a lot of research and facts backing up everything is possible even premium formulas made with the highest quality ingredients in the clean beauty market

WHY WE LOVE IT?

GENUS delivers premium luxury formulas with high-quality ingredients where skin visibly improves in terms of texture and tone.

The GENUS range is biomimetic, a balanced holistic approach where nature and science come together as a one, meaning their ingredients mimic skin structures to be more effective and lightweight for every skin type.

GENUS products are not only good for your skin surface but also supports a healthy microbiome as their products are infused with Pre & Probiotics to strengthen your skin barrier.

More and more allergies are found nowadays but GENUS as a brand has also a hypoallergenic approach to be used even on the most sensitive skin types.

GENUS is at is core plant-based, vegan, cruelty-free, fragrance-free, eco-friendly, sustainable, and Australian made.

The Range:

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naturopathy

Genus Cell-Relief Nutritive Cleanser

A beautifully creamy silky formula that removes daily excess of residues as well as makeup traces. 

Features: PH balanced, Prebiotics, Moringa, and Sunflower oils to left skin highly nourished, hydrated, and soothe. The light texture is great for a double cleanse at night, more so if you have worn makeup all day long. Skin looks noticeably clear and purified after each application. Suitable for all skin types.

Genus Cell Relief Nutritive Cleanser

naturopathy benefits wha

Genus Hydro-Therapy Line Filling Serum

A luxurious blend to target specific skin related issues and leave behind the best illuminating for skin glow.

Features: Quinoa seed extract, squalene, Lotus flower, and plankton extract. Forming a protective layer on hyperpigmented skin and actively focusing on fine lines and wrinkles even if you just want to prevent those, (it’s never too early to fight alongside aging stressors, right?).

Genus Hydro-Therapy Line Filling Serum

Physio-Logic Fortifying Moisturiser

A delicate formula where active ingredients are beautifully infused to lock in moisture into the skin leaving oily skin feeling soft and hydrated without a greasy sensation. 

Features: Probiotics, Ceramides, Omega 3 & 6 essential fatty acids and niacinamide, with all these goodies your skin will benefit from a bomb of hydration perfect for the coldest days while protecting skin surface from pollution, stress and microbiome imbalance. Its lightweight texture feels like a glove on even acne-prone skin types where scars look diminished and calm as by one week of use.

clean beauty market

Bio-Rejuvenation Intensive Oil

A concentrated boost to uplift dull and tired skin. Renewing rapidly skin texture and tone for the most healthier look and everyone’s new bestie for anti-aging and anti-inflammatory purposes.

Features: Peptides; Borrage, Guava, and Jojoba Oil, among other actives. The ultimate add-on to any beauty routine looking to detoxify skin appearance, going beyond common oils and reinvigorating cellular renewal, improving skin barrier and soothing red spots, and environmental aggressors friendly.

Extra CF tip: Use it on your hands and nail cuticles for its smooth and anti-aging benefits.

Genus Bio-Rejuvenation Intensive Oil
naturopathy

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