P.E NATION Just Launched a “Try On” Instagram Filter for its Sustainable In Snow Collection

The fashion industry has been changing in the last few years, not only consumer behavior but also how brands think about their roadmap. It is also bringing about new opportunities for forward-thinking brands to take a peek at the future of fashion and sustainability practices. Whether you are on an après-ski outfit, sleek skiwear, or snowboarding at Courchevel, it is important to find pieces you can be proud to wear and still meet your sophisticated lifestyle when commitments call.

Sustainability has become a buzzword recently, and today P.E Nation is debuting a custom-created filter where you can virtually ‘try on’ selected garments from its Sustainable Snow collection. The Australian brand has pushed tech-use toward a more sustainable future; to digitally reinvent and showcase fashion in a new way; to produce digital products that operate as they would in physical spaces. We’re living and working within a new societal normcore on a global scale. Co-Founder, Pip Edwards said.

@P.E Nation has 267K followers, continuously demonstrating the power of social influencers to market products, especially in the activewear category, this time, they have taken the opportunity to use AR filters on Instagram (which were opened to third parties non long ago) to attract social-savvy brands.

The filter focuses on three different snow jackets, and users can access via @P.E Nation and virtually trial these pieces from the collection. Users can also digitally tailor their look by “wearing” the collection; and by entering a 360-degree universe that will transfer you to a P.E branded snow environment.

Sustainability Matters

As professional women, we need to take responsibility for our daily choices and invest in pieces that last longer. The sports outfits that carry you throughout from your vacay days, to the comfort on the mountain and that’s some of the key points of the Snow Collection. This range won’t only look extremely cool when you’ll wear it, but also each piece is made from a recycled polyester mix, which is a big yes for me.

The whole collection features fifteen sustainable designs that blend the P.E Nation’s distinct mix of style and comfort. Ticking off the technical while combatting the wind chill in style, this full snow collection represents the ultimate edit of fashion-meets-skiwear for snowboarders and skiers alike.

You probably are aware of how easy is to forget the impact we have as a consumer but there are small steps that brands like P.E Nation are ready to take to pave the path toward a more digital yet sustainable fashion future.