Elevating Fashion Staples with Timeless Appeal.
Australian fashion brand Atoir has announced an exciting new partnership with influential fashion figure Rozalia Russian. Following the success of their previous collaboration, this new collection offers fashion staples alongside revamped versions of the sold-out garments from their 2020 loungewear edit. Spotted on by celebrities like Kylie Jenner, Sofia Richie, Kourtney Kardashian, and Eva Longoria, expect to see once again high-quality pieces that elevate any wardrobe with a classic yet on-trend colour palette.
Atoir x Rozalia Russian Fresh Silhouettes
Rozalia Russian took inspiration from the previous collaboration and listened to the feedback received. She wanted to bring a fresh perspective to the collection, so she reworked some older pieces, like the timeless trench coat. This way, she added new life to the collection while keeping the essence that people loved about it.
Maintaining Quality
Building upon the triumphs of their previous venture, Atoir x Rozalia Russian Re-Edition Collection promises to uphold the exceptional quality that impressed customers. “The best feedback we received from the previous collection was the quality of the items and how they lasted through many washes. It was extremely important for me to replicate that experience, so we have used the same fabrication across the range” Rozalia says. The team has chosen to use the same high-quality fabrication throughout the range, ensuring that each item endures multiple washes while maintaining its original shape. Russian has also made enhancements, refining silhouettes like the hoodie, crop jumper, and trench coat to provide a contemporary update.
Striking the Perfect Balance
The collection caters to diverse preferences, encompassing traditional loungewear and tailored pieces exuding luxury. Rozalia Russian loves a good blend of comfort and sophistication through attention to tailoring. By focusing on measurements that flatter the female body, she ensures that every piece accentuates the right spots, cinches at the waist, and achieves a balance between boxy and flattering.
Images via Atoir x Rozalia Russian Re-Edition Collection
Timeless Appeal and Design Process
The collaboration aims to create timeless staple pieces that will stand the test of time. Rozalia Russian emphasises the importance of fabric selection in achieving this goal. By choosing materials that wear well and endure, such as the fully-lined coat made from 100% wool, the collection guarantees longevity. Every design element has been carefully considered to ensure that these pieces become cherished wardrobe essentials for years to come. “ I feel that we have done our best to offer that to our customers. The coat for example is 100% wool and is fully lined which means that not only will it be super warm but it will also wear so well that you will have it for many years to come” Rozalia says.
Celebrity Influence and Everyday Wear
The previous collaboration garnered attention from notable celebrities like Kylie Jenner and Sofia Richie. With the Atoir x Rozalia Russian Re-Edition Collection, the anticipation of seeing more influential figures wearing these designs is high. However, Russian emphasises that her greatest joy comes from everyday individuals wearing her creations. The collection’s versatility goes beyond celebrity endorsement, capturing the hearts of customers who wear the original range. With this new launch, those who missed out the first time have a chance to experience the new pieces.
Australian Effortlessness and Tailored Chic
Rozalia Russian acknowledges the influence of Australian street style and the effortless approach to fashion. She highlights the laid-back yet tailored and chic aesthetic of Australians, particularly those in Melbourne. This blend of casual elegance has shaped the collection’s overall direction, reflecting the spirit of Australian fashion.
Fashion enthusiasts and consumers can purchase the Atoir x Rozalia Russian Re-Edition Collection today. The collection is available at the Atoir website as well as at select retailers worldwide, with prices ranging from $90 to $800.
Shop Atoir x Rozalia Russian Re-Edition Collection here
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