As the summer season comes to a close and cooler days become more frequent, now might just be the perfect time to reimagine your skincare routine and indulge in some new makeup. From wind and air conditioning proof oils, serum and creams to soft and sultry autumn inspired makeup, February has seen a range of launches the CF has been absolutely obsessed with.
Whatever your skin and makeup bag is craving, we’ve curated a list of the best products to help your skin and look transition seamlessly into autumn. Let’s dive in!
Best New Skincare Launches – February 2025
Augustinus Bader The Rich Eye Cream
Give your eyes the VIP treatment with this ultra-hydrating eye cream. Designed to smooth, firm, and reduce puffiness, it instantly brightens and refreshes for a well-rested, radiant look. It’s clean, fragrance-free, and completely vegan.
Alpha H Liquid Gold™ + Vitamin C
Clinically proven to enhance skin elasticity, texture, and tone in just four weeks, Alpha H’s Liquid Gold™ + Vitamin C well and truly deserves its name. This potent solution inhibits melanin production and sloughs away dead cells to deliver incredible radiance.
Go To Clarifying Face Hero with bakuchiol & vitamin F
Calm, clarify and balance acne prone skin with Go To’s new Clarifying Face Hero Oil. The non-greasy, dry oil formula absorbs quickly and works to minimise oil flow, bacterial and fungal acne, and post-acne scarring.
Kiehl’s Ultra Body Mega Moisture Squalene Cream
Just like Kiehl’s iconic Ultra Facial Cream, the Ultra Body Mega Moisture Squalene Cream delivers deep, lasting and fast absorbing hydration. Infused with squalene, ceramides and glacial glycoproteins, this silky cream leaves the skin soft, supple and strong.
Nécessaire The Hand Retinol
A night time alternative to Nécessaire’s best selling hand cream, The Hand Retinol combines a hard working blend of AHAs, peptides, vitamins, glycerin and 0.25% pure retinol. This fast absorbing formula works quickly to smooth fine lines and crepiness, brighten sun and age spots, and enhance the skin’s elasticity.
Tatcha The Brightening Serum
Powered with a potent blend of antioxidants, ferulic acid and Japanese Plum, Tatcha’s newest serum brightens dullness, evens pigmentation, enhances skin elasticity and strengthens the skin barrier. This clever formula also works on a 12 hour time release to maintain radiance and oxidative protection throughout the day.
Urban Jungle Swipe Right Liquid Exfoliant
Combining Australian ingredients with Korean skin care technology, Urban Jungle’s Swipe Right Liquid Exfoliant uses ultra gentle PHAs to slough away dead skin cells and reveal a brighter, smoother complexion.
Supple Skin Co Fresh Face Enzyme Cleanser
This gel formula lifts away dirt, oil, and dead skin—without stripping moisture—leaving the complexion fresh. Packed with fruit enzymes, calming botanicals, and hemp seed oil, it gently exfoliates and soothes for balanced, healthy skin. Plus, it smells amazing with fresh citrus and floral notes.
Best New Makeup Launches – February 2025
Benefit Cosmetics BADgal Bounce Mascara
Voluminous, lifted lashes are just a few swipes away with Benefit’s BADgal Bounce Mascara. With its buildable clump free formula and fine tooth bristled brush, BADgal Bounce leaves the lashes looking lifted and feeling weightless all day long.
Charlotte Tilbury Palette Of Beautifying Eye Trends
Combining 30 years of makeup mastery with 2025’s hottest trends, Charlotte Tilbury has crafted six eye shadow palettes to suit all styles and skill levels. Each palette includes nine pans of ultra smooth, ultra pigmented shadows in a range of finishes.
Espressoh Lip-Me SPF30
An espresso scented lip balm that combines nourishing, high shine oils with advanced UVA/B filters. Espressoh’s Lip-Me SPF30 keeps the lips hydrated, protected and plump sans any stickiness.
Huda Beauty Ube Easy Bake Loose Powder
Inspired by her yearly ube birthday cake, Huda Kattan has launched a limited edition lilac shade of the iconic Easy Bake powder. The silky soft formula corrects, brightens and blurs the the under eyes while leaving a lit from within rosy glow. Bid farewell to creases, shine and caking for good!
Rare Beauty Soft Pinch Liquid Contour
A weightless and seamlessly blendable formula that delivers a natural looking lift and sculpting effect. Soft Pinch’s streak free formula is available in seven shades that mimic natural shadow in a range of skin tones.
Sulwhasoo Perfecting Lip Color
Sulwhasoo’s Perfecting Lip Color melts into the lips to deliver weightless hydration and colour. Activating Serum VI and ginseng oil penetrate deep into the lips for lasting comfort and nourishment while five hue enhancing shades add a radiant wash of colour.
Best New Haircare Launches – February 2025
TYPEBEAY S.1- Ultimate Styling Serum
Is there any secret to effortlessly sleek, frizz-free hair? Typebea S.1 Ultimate Styling Serum is a lightweight, fast-absorbing formula that smooths flyaways, adds shine, and strengthens strands without any sticky or greasy feel. Designed to protect against heat up to 230°C, it helps prevent damage while keeping the hair soft and manageable.
Beauté Pacifique Growth Serum for Eyelashes & Brows
Packed with powerful peptides, this formula supports natural growth—no harsh ingredients are needed. It strengthens and nourishes each hair, helping them stay put longer for a thicker, more defined look.
Skelp! Rehab All-In-One Leave-In Hair Treatment
For hair in need of a little extra TLC after summer, Skelp!’s Rehab All-In-One Leave-In Hair Treatment is a multi tasking must have. This lightweight mist protects against heat styling, UV rays and chlorine, maintains coloured hair, boosts shine and reduces frizz while hydrating the scalp. What more could you ask for?
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