Golden Goose, known for its unique blend of craftsmanship and individuality, is bringing its Co-Creation Experience to Australia. With this innovative initiative, customers can now immerse themselves in a one-of-a-kind experience while co-creating pieces that reflect their personal style.
Born in 2000, Golden Goose quickly became one of Italy’s top brands in the last ten years. But what sets it apart? From Its top-notch quality and eye for detail to its unique lived-in style with the aim of taking Italy’s handmade traditions global, the brand celebrates craftsmanship and the “Made in Italy” ethos. Their everyday clothing effortlessly combines Italian comfort with a relaxed vintage urban vibe, and today, you can find Golden Goose in Asia, Europe, the Middle East, and America.
Golden Goose Store Bondi Junction
Exclusively available at select Golden Goose stores across Australia, The Co-Creation Experience offers a rare opportunity for customers to have a personalised one-on-one session with the brand’s artists. The process is pretty simple; customers can explore and select their preferred products, which include sneakers to denim items, t-shirts, sweatshirts, jackets, and bags, all of which can be uniquely tailored with a personal touch. During the session, you can embellish your favourite item with studs, crystals, patches, and charms. Additionally, the option to include hand-drawn illustrations or heartfelt handwritten messages further enriches the personalisation process even more.
“You can buy and customise everything everywhere; only at Golden Goose you can personalise and give your creative input everywhere,” says Silvio Campara, Golden Goose CEO.
I personally trialled the expertise, so you can read what to expect here.
Golden Goose Co-Creation Experience
Booking a personal appointment for the Co-Creation Experience is as easy as accessing the Golden Goose Passport App or getting in touch with the store directly. I booked an appointment at their store in Sydney Bondi Junction, and let me tell you that as soon as you walk in, you can feel and breathe the brand ethos full of uniqueness and artistic expression.
The lovely designer PK showed me all the products and asked a few questions to understand my style. After trying on different Golden Goose sneakers without any rush, PK came back with the perfect pair for me. That’s when the fun part started!
We experimented with various studs and crystals to embellish my unique sneakers. PK even handwrote my initials, and we switched the lace colour. The entire co-creation experience lasted about an hour, as she took her time to ensure she understood my preferences and offered different ideas.
I left with a truly unique pair of Golden Goose Women’s Ball Star sneakers in Nappa leather with a white star and a glittery heel. I’m sure no one else has the same style, and they’ll never go out of fashion, which makes me really happy.
Is it worth it? Well, I’m obsessed.
Co-creation is available at a price point of AUD$150 RRP. Available exclusively at select Australian Golden Goose stores, including Westfield Sydney, Westfield Bondi Junction, Chadstone Shopping Centre, and Golden Goose Melbourne Flagship.
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