Kristen Bell is Launching her own Skincare Line Based on CBD

Once again a well-known celeb (Kristen Bell) put her energy on beauty-entrepreneurship to create what looks like will be one of the beauty partnerships of the year, we’re talking about American actress, Kristen Bell and CBD power brand Lord Jones.

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With CBD being more and more present on beauty, wellness and holistic product formulas, Kristen bell happy dance has done her homework on market trends and customers needs. Although CBD is pretty new,  a broad research suggests that the topical use of CBD may help reduce inflammation, pain, and even treat arthritis among other properties. 

But do you know really know what CBD is?

CBD stands for Cannabidiol, one of the many cannabinoids found in both Cannabis and Hemp. While there are more than one hundred unique chemical compounds found in both the Cannabis and Hemp plants called cannabinoids, the two most famous are CBD and THC. THC is the intoxicating cannabinoid that acts as a euphoriant and gets you “high.” CBD is the non-intoxicating cannabinoid that has recently received so much attention in the health and wellness space. 

This week, Kristen Bell released an official press statement announcing her new partnership with Lord Jones, one of the industry leader in hemp skincare products.

I first discovered Lord Jones CBD products two years ago and have been using them ever since,” Bell says in the press release. “I was sceptical at first, but was quickly blown away by the quality, integrity, and consistency in all of the products. When I met Lord Jones founders Rob [Rosenheck] and Cindy [Capobianco], we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point while maintaining the same trusted quality as the Lord Jones brand.

Kristen Bell

It’s not the first time Kristen bell goes into the market, first was the not long away launch of her Eco and price-conscious baby line, Hello Bello, and now pivoting her personal brand into a niche but powerful and strong retail market: CBD skincare. 

The actress didn’t want to do just a collab where her name was stamped on the products, she’s been really into the creation and manufacturing process of the whole range, she defends that self-care shouldn’t be an event. Self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.

And all this identity it’s what Kristen bell wants to transmit with Happy Dance, offering clean, simple, hemp-derived CBD skincare and personal care products. Lord Jones manufactures and distributes the world’s finest hemp-derived CBD infused topicals and ingestible. And that’s mainly the reason the cult character of Veronica Mars says was the key to sign her deal with Lord Jones, a relationship born organically thanks to her own love of the brand. And soon of many more, expect the launch of Happy Dance around October in the US market. 

Are you as excited as us, more details coming soon, stay tuned, where? Here, of course, we’ll keep you posted.

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