Whether we choose to admit it or not, we’re all addicted to TikTok. From baked feta pasta to six-second nighttime skincare routines, there’s something on there for everyone. With the growth of beauty influencers and the popularisation of skincare education on the platform, clean beauty has certainly begun to slowly but surely become an established niche. Here are some of our favourite TikTokers from #cleanbeautytok.
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Top Six Beauty Tiktokers
Claire Sua, @clairesua
Growth marketing extraordinaire at plant-based wellness company Standard Dose, Claire Sua is a young, New-York-City-based influencer who shares her own clean beauty and sustainability practices across both TikTok and Instagram. Sua’s neutral aesthetic, fashion-forward style and sass are what make her TikTok so addictive.
The beauty TikTokers keeps her audience updated with non-toxic skincare and makeup product recommendations as well as helpful tips to get them used to making the most ethical choices possible when consuming, all with a much-needed sense of humour.
Sara Rose, @sararosie
Based in Oregon, Sara Rose adds a brightness to your feed with her TikToks, self-described as ‘a little dancing, a little #cleanbeauty’. The beauty TikTokers shares her product recommendations through her morning skincare and foundation routines, as well as through makeup tutorials that regularly feature pops of colour on the eyes and fresh, glossy lips and skin. Rose is interested in helping her followers make the switch to conscious living, and like us — believes that everything you put on your skin makes a difference.
Jessica Alba, @jessicaalba
To nobody’s surprise, Jessica Alba along with her daughters are killing it as TikTokers — both on her personal account and the official Honest beauty platform. Alba’s 100% cosmetic line The Honest Company is one of the pioneering and leading brands in clean beauty today, and her TikTok following says no different. Alba is consistent with her posts and can be seen by many as the queen of #cleanbeautytok.
The artist and businesswoman shares beauty tutorials including both skincare and makeup products from her line and important wellness tips as well, like healthy banana crêpe recipes and fresh, morning skincare routines. An inarguably-established name in the clean beauty industry, Alba is an icon and fiercely engaging personality with good reason.
Andrea, @organicbeautylover
Andrea is an American, born, Swiss-based TikToker and influencer who is as her handle professes, an organic beauty fiend with a passion for wellness — totally our cup of tea— She’s the one-stop shop for organic skincare brand recommendations and detailed product reviews.
Andrea’s product recommendations aren’t limited to skincare and SPF, she also shares the top brands that integrate makeup and skincare into their products to create a beautiful, blushed glow on the face and eyes. Not to mention, her TikToks are incredibly aesthetically-pleasing, often filmed on European balconies with the winter snow lighting up the background. Love!
Sara Watson-Baik @urbanwit
Conscious lifestyle-advocate Sara Watson-Baik is a Korean-American blogger and TikToker based in Florida, whose presence will light up your feed with skincare recommendations, sustainable fashion picks and the occasional video with her adorable daughter.
Watson-Baik is stylish with glowing skin and the most enviable accessories, all sourced ethically and worn lovingly. We love her for both her skincare advice and more specific, educational videos about the importance of clean ingredients in our routines.
Reagan Hart @reagan_hart
Based in San Jose, California, Reagan’s TikTok is flooded with clean beauty activism, education and most excitingly — product recommendations that make us swoon. Hart’s environmentally-conscious lifestyle and thorough bed of knowledge with all things eco-friendly beauty makes her an up and coming, trusted source for the safest makeup products for our skin. Hart also shares her skincare routines as she switches them up every now and then, sharing with us the best face-washes and face oils for healthy, happy skin.
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