International singer-songwriter Rita Ora has stepped into the world of beauty with Vida Glow founder Anna Lahey. Together, they’ve launched TYPEBEA, a powerhouse haircare brand all about transforming the way we think about hair health and growth.
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Typebea’s journey began three years ago, thanks to a shared passion between Ora and Lahey. Their connection through Vida Glow sparked a realisation: The world needed a haircare solution that not only addressed issues like extreme hair loss and damage but also fostered a sense of self-assurance.
Inspired by their own journeys—Lahey’s fight against hair loss and Ora’s struggles with hair damage from styling—they embarked on a mission to create something truly revolutionary.
In an exclusive interview, Rita Ora expressed her enthusiasm for the project, stating, “My hair has been through so many journeys over the years, and I got to the point where I thought my hair was beyond repair. When I met Anna, I fell in love with the idea of creating something that could restore not just the health of my hair, but for other people too who have gone through their own stages of hair health. The confidence I’m finally starting to feel about my hair now is something I want everyone to experience.”
Anna Lahey mirrored Ora’s thoughts, emphasising the importance of performance in Typebea’s formulation. “Typebea has been such a passion project for both Rita and me, and we were committed to doing things differently. Hair is something so personal, which is why performance was a key criteria in formulating our range,” she said.
TYPEBEA Range
Typebea haircare range has been carefully crafted to deliver both luxurious sensory experience and clinically backed results. All products have been formulated with clean, sulphate, paraben, silicone-free ingredients and each of them is infused with Baicapil™, a powerful active ingredient proven to reduce hair loss by up to 60% in just three months. From Typebea Overnight Boosting Peptide serum to the Strength + Length Shampoo and Conditioner, every Typebea hair product is meticulously designed to promote hair growth, strength, and overall health.
With the global hair and scalp care market on the rise, projected to reach USD $121 Billion by 2027, Typebea’s arrival couldn’t be more timely. Its performance-led approach, coupled with a commitment to inclusivity and efficacy, positions it as a front runner in the industry.
As Typebea makes its debut in Australia, the UK, and the US on April 18th, it marks a new era of haircare and now you can purchase your TYPEBEA haircare products here.
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